Great advice from AppsLab’s Jake Kuramoto on blogging:
I guess it’s striking to get a reminder that work I consider to be localized finds its way to the masses with the help of WordPress and Google. Today, my post about taking a screenshot on Android ranks fifth on Google for the keywords “android screenshot” and of course, by linking to it, I’ve raised the PostRank of this post.
The stark reminder here is that content matters more than brand. Note the fact that visits to our base page are less than half the visits to the Android screenshot post. The people who found that post don’t know who we are or what we do. All they know is the post either helped them answer a question or it didn’t. Then, they were gone like Kaiser Söze.
Read Jake’s entire post: http://theappslab.com/2011/01/09/why-arent-you-sharing-how-to-content