Seth Godin: Bookslayer

Seth's Blog: The Domino Project: "Digital goods and manifestos in book form make it easier to spread complex ideas. It’s long frustrated me that a blog post can reach 100 times as many people as a book, but can’t deliver the nuance a book can. The Domino Project is organized around a fundamentally different model of virality, one that allows authors to directly reach people who can use the ideas we’re writing about."

OK, so he's not really killing the book. He's reinventing it. And that's way cool.