Tuesday, November 30, 2010

Chris Christie, N.J. Governor, Is a YouTube Standout - NYTimes.com

My point in posting this quote isn't about Gov. Christie, but about the importance of social networking and waning importance of broadcasting.

Chris Christie, N.J. Governor, Is a YouTube Standout - NYTimes.com: "A Sean Hannity or Don Imus interview has a bigger audience, but experts say the influence of online video may be greater. People learn of the videos from trusted friends or bloggers, they can replay them endlessly, and they often forward the links to others; and they are likely to pay closer attention to something they seek out rather than something that washes over the airwaves.
Yes, Chirstie's handlers are adept at disguising professionally shot and edited videos as amateur stuff, and yes, that's a concern with regard to issues of trust and transparency in social media. But the bottom line is that the importance and effectiveness of the big media broadcasting model is in decline, will eventually reach a point of equilibrium with social media.