I don't make a practice of self-bloggulation, but a post I recently wrote for one of my other blogs is relevant to Smallification:
The irony is that by making it increasingly easy to do remarkable things, modern information technology is raising the bar on remarkability. Survival in the global business environment is becoming ever more dependent on the enterprise's ability to innovate at will -- on the ability to out-innovate competitors. That can't happen if, as Basu and Jarnagin observe in their Wall Street Journal article, "there is still a tendency to think of IT as a basic utility, like plumbing or telephone service."
Phone service and plumbing are important, of course. But is investment in your company's phone service or plumbing going to keep your competitors awake at night?
"That's right! Automatic flush! Boo-Yah! Who's your daddy?"
Read the rest of Be the Purple Ninja Cow
Technorati Tags: business,innovation,extinction,Wall Street Journal,Seth Godin,enterprise transformation,Web 2.0
