Wednesday, October 8, 2008

PR/Marketing Fluff in 140-character doses

Writing in Silicon Valley Insider, Dan Frommer reports on an emerging Twitter tool:

Twittertise lets you schedule Twitter messages in advance to go out at a specified time -- handy for companies that want to cue up PR-approved messages ahead of time; and track traffic to links you send on Twitter through Bit.ly, a URL shortener.

It's a cool idea that can have uses outside to PR/Marketing. I'd be bothered by the implications if receiving tweets wasn't an opt-in deal. My follow list is already too crowded with information I actually want.

 

Read the story: Twitter Marketing Tool Twittertise Catching On With Big, Small Companies

 

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