I am frequently asked for advice on blogging and the use of other social media tools in a corporate marketing environment. Time and again I find myself either quoting Matt Dickman or referring people to his blog or presentations on SlideShare.
Matt's recent post on social media contradictions will certainly become one of those resources I suggest to people who need help in learning to use these new tools.
Matt writes:
What's fast to build, slow to grow and needs constant attention? No, not a Chia Pet. It's social media! I've given this post a lot of thought over the past couple of months as I talk with executives and marketers who are discussing their entry into the social media space. Some are skeptical, others are passionate. Most have incorrect pre-conceived notions that are contradictory to the way things actually are. Ironically, most of these contradictions have been used as selling points in the early days of the space.
Read Matt's entire post: Techno//Marketer - Matt Dickman on Digital Marketing and Social Media: Five big social media contradictions and how to manage them
No comments:
Post a Comment